This Isn't Printed. It's Cross Stitched, Bead by Bead.

Every piece starts as a framed image — but step closer and the picture dissolves into thousands of individually placed glass beads, each one catching the light differently. That's the part a photo on a product page rarely shows.

  • Where It Starts

    Thousands of tiny beads

  • Bead by Bead

    Bead by Bead

  • The Result

    Framed & ready to hang

What's Inside Every Kit

  • Aida Fabric

    No. 14 cross-stitch cloth

  • Preciosa Beads

    Sorted & ready to stitch

  • Pattern Pack

    Numbered chart & colour key

  • Beading Thread

    Nylon, pre-cut length

  • Storage Trays

    Containers to sort beads

  • Beading Needle

    For precise bead stitching

  •  Needle Threader

    Makes threading easier

  •  Vanishing Marker

    For marking your progress

Find the Piece That Speaks to You

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Best Sellers

Our most-gifted, most-stitched designs — from tiny Baby Owl to the intricate Colours of Summer Rain.

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Fortnight Favourites

Twice a month we set aside a small stack of favourites to share at a kinder price — our way of saying thank you for stitching with us.

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Meet the artist behind every design

For more than a decade, Alexandra Tokareva has been creating bead embroidery designs that feel as beautiful to stitch as they look when finished.

“Whenever I create a new design, I think about the emotions it will bring while you’re stitching it - the warmth of winter, the colour of summer, or simply an image that speaks to you.”

Alexandra approaches each design as painting with beads, carefully using colour, light and detail to create something you can bring to life yourself.

You bring it to life, bead by bead.

Become Part of Our Creative Family

Follow along for behind-the-scenes design work, in-progress stitching, and finished pieces from makers just like you.

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